Christian Horner is adamant Red Bull's determination to succeed is as high as ever as the team prepares for yet another season with a target on its back.
Having dominated the world of Formula One for the last three years, winning both the Drivers' and Constructors' Championships, Red Bull enter this season as the team to beat.
The team, though, is relaxed about their status, having already proven they have what it takes to be the best.
"In many respects the pressure is off us because we've achieved a triple double World Championship," Horner told The F1 Show. "Nobody can take that away from us, that's in the history books.
"But we put the pressure on ourselves because we want to continue that run of success.
"Of course, going into the season as reigning Champions, you're there to be beaten, you're there to be shot at. But it's something we've got used to over the last couple of years. Pressure is part of this business, it's part of this sport.
"But in many respects we go into 2013 more relaxed than previous years because of what we have achieved. I think the team has continued to grow and continued to evolve and we're in a good position to deal with that pressure."
He added: "It's a big thing [winning three title doubles in as many years], but motivation is sky high.
"We're still a relatively young team and everybody enjoys winning. They enjoy the success and there's a real determination. Formula 1 is the biggest team sport in the world and you only win races and Championships by having all of the departments working cohesively together.
"We've got great strength in depth here, great character in the team and my role is to make sure we're getting the best out of all areas, everyone knows what the targets are and everyone's delivering what's expected."
Red Bull will join their rivals at Barcelona's Circuit de Catalunya on Tuesday morning for the start of the second of the three pre-season tests.
But while the team may only be spending 12 days out on track between campaigns, there has been a lot of work going on back at the factory to prepare of the 2013 Championship.
"It's tough and it's been very tough for the design and production guys.
"The battle in 2012 went all the way down to the last race, so we were developing the car all the way up until Brazil.
"It was the latest start we'd ever had and when Adrian [Newey] comes into your office and says 'I think we're running a bit late on the new car' - he's not known for being early at the best of times!
"So it's been an amazing effort over the winter period, over the Christmas break in particular to have got the car ready for the first test. Only time will tell if it's enough."